@article{Liang_2011 author = {Bryan Liang and Timothy K. Mackey and Kimberly M. Lovett}, title = {eHealth Ethics: The Online Medical Marketplace and Emerging Ethical Issues}, journal = {Ethics in Biology, Engineering and Medicine: An International Journal}, issn = {2151-805X}, year = {2011}, volume = {2}, number = {3}, pages = {253--265} }